In the spotlight

Communication Is Dead, Long Live New Communication

If everything around us has evolved, communication is one of the sectors in which we can see it most. The communication media of 2 years ago are obsolete, films in the cinema are outdated, films from five years ago are outdated, the way our presidents express...

Maison Ruinart places innovation under the sign of augmented reality

At VivaTech on May 17, 2019, Maison Ruinart shared its feedback on augmented reality, used by the brand to maintain a strong alliance between luxury and digital content At VivaTech's LVMH Pavilion, which was incredibly well flowered, high-tech was hatching its "young...

Itinerary of a successful change

The change. Like changing euros into dollars, a bill of exchange or the expression “give the exchange”. In venerable “Giving the change”, it is the animal’s trick by which it diverts the pack on the trail of another beast. “Giving someone a change” is making them...
Is there a typical leader profile?

Is there a typical leader profile?

The opinions of two researchers from the IMD Business School in Lausanne. "True leaders are happy warriors who are not afraid of pressure and who know how to distill enthusiasm." Preston Bottger, Professor of Leadership and General Management at IMD Five hundred years...

Intrapreneurship: Managing Your Project As An Entrepreneur

Intrapreneurship: Managing Your Project As An Entrepreneur

This has been a strong trend over the past year: more and more companies, convinced that their employees can be a source of innovation, are relying on intrapreneurship, sometimes even turning it into a business project. With more than 72% of employees who say they are...

When the CAC 40 is looking for likes on social networks

When the CAC 40 is looking for likes on social networks

Large groups are increasingly using Twitter, LinkedIn Facebook and even Instagram for their financial communication. PSA, Safran and LVMH are the leaders in this field according to the Social CAC study by FTI Consulting. CA and Ebitda on Instagram? Perhaps not as...

Artificial Intelligence: 4 Areas Where You Are Much Better

Artificial Intelligence: 4 Areas Where You Are Much Better

"Will machines replace humans? "It is 1940, and Franklin D. Roosevelt, in a debate with the President of MIT, is concerned about the impact of machines on the unemployment curve. Sixteen years later, at the Dartmouth conference, artificial intelligence (AI) officially...

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Is there a typical leader profile?

The opinions of two researchers from the IMD Business School in Lausanne. "True leaders are happy warriors who are not afraid of pressure and who...