Business

When the CAC 40 is looking for likes on social networks

Large groups are increasingly using Twitter, LinkedIn Facebook and even Instagram for their financial communication. PSA, Safran and LVMH are the leaders in this field according to the Social CAC study by FTI Consulting. CA and Ebitda on Instagram? Perhaps not as...

Communication Is Dead, Long Live New Communication

If everything around us has evolved, communication is one of the sectors in which we can see it most. The communication media of 2 years ago are obsolete, films in the cinema are outdated, films from five years ago are outdated, the way our presidents express...

Adidas vs Nike: marketing, revenue, market share

Two brands clearly dominate the sports equipment market. But what are the strengths and weaknesses of Nike and Adidas? Answer here. Nike is a relatively new brand since it was launched in 1971 by Philip Knight and Bill Bowerman. Based in Beaverton, Oregon, it has also...