Business
When the CAC 40 is looking for likes on social networks
Large groups are increasingly using Twitter, LinkedIn Facebook and even Instagram for their financial communication. PSA, Safran and LVMH are the leaders in this field according to the Social CAC study by FTI Consulting. CA and Ebitda on Instagram? Perhaps not as...
Cloud: Google strengthens its offer with the acquisition of Looker
The transaction, valued at $2.6 million, is the fourth largest coup in the history of the Mountain View giant on the M&A field. The race for enterprise data storage and analysis solutions in the cloud is raging in the United States, and Alphabet is catching up...
Communication Is Dead, Long Live New Communication
If everything around us has evolved, communication is one of the sectors in which we can see it most. The communication media of 2 years ago are obsolete, films in the cinema are outdated, films from five years ago are outdated, the way our presidents express...
Adidas vs Nike: marketing, revenue, market share
Two brands clearly dominate the sports equipment market. But what are the strengths and weaknesses of Nike and Adidas? Answer here. Nike is a relatively new brand since it was launched in 1971 by Philip Knight and Bill Bowerman. Based in Beaverton, Oregon, it has also...
Maison Ruinart places innovation under the sign of augmented reality
At VivaTech on May 17, 2019, Maison Ruinart shared its feedback on augmented reality, used by the brand to maintain a strong alliance between luxury and digital content At VivaTech's LVMH Pavilion, which was incredibly well flowered, high-tech was hatching its "young...