Slack, How Stewart Butterfield Leveraged His Chess

Slack, How Stewart Butterfield Leveraged His Chess

Do you know the particularity of Stewart Butterfield, the founder of the Slack collaborative application who just made a thundering IPO on the New York Stock Exchange? He’s both a serial loser and a serial winner. Twice he tried to create an online multiplayer...
Communication Is Dead, Long Live New Communication

Communication Is Dead, Long Live New Communication

If everything around us has evolved, communication is one of the sectors in which we can see it most. The communication media of 2 years ago are obsolete, films in the cinema are outdated, films from five years ago are outdated, the way our presidents express...
Adidas vs Nike: marketing, revenue, market share

Adidas vs Nike: marketing, revenue, market share

Two brands clearly dominate the sports equipment market. But what are the strengths and weaknesses of Nike and Adidas? Answer here. Nike is a relatively new brand since it was launched in 1971 by Philip Knight and Bill Bowerman. Based in Beaverton, Oregon, it has also...